Summary
4 p.m. INDUSTRY - Once upon a time, Hot Topic Inc. was tapped into a retail sweet spot.
The Industry-based company's line of music-licensed apparel and products squarely targeted eager consumers whose tastes ran toward dark Gothic fashions and heavy metal music.See the full content of this document
Extract
In Search of the 'Sweet Spot'
But somewhere along the way, that consumer base began to splinter, as customer tastes in fashion and music began to expand.
And Hot To...See the full content of this document
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