High-Tech Employed to Boost Turnout

Summary


They know who you are, what you do, how many people are in your family and where you live.

They are political operatives and as more and more voters are turned off by politics with each passing year, they have been exploring new technologies and techniques to win them back.

See the full content of this document

Extract


High-Tech Employed to Boost Turnout

Borrowing from private-sector marketing techniques, political operatives are increasingly relying on sophisticated databases, whiz- bang Internet sites and blogs to supplement their traditional big- media campaigns.

"Things have changed from the old days," said Sam Rodriguez, political director for the California D...

See the full content of this document

Sponsored links




ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2012, vLex. All Rights Reserved.

Contents in vLex United States

Explore vLex

For Professionals

For Partners

Company